Forgelo vs Durable: an honest side-by-side
Durable is an AI business builder that bundles a website with CRM, bookings, and marketing agents. Forgelo focuses on the website and lets you keep reshaping it section by section with plain-language prompts.
Updated:
Pick Durable if you want the website bundled with CRM, bookings, and AI marketing agents in one subscription. Pick Forgelo if the site itself is what you will keep changing, and you want lower paid plans and prompt-based edits per section.
Same five criteria, every comparison
| Criterion | Forgelo | Durable |
|---|---|---|
| Price | Free plan (1 site). Paid: Starter $9, Pro $19, Business $39 per month. (Source: Forgelo pricing) | Free plan. Paid: Launch $25/mo and Grow $49/mo billed monthly ($22 and $41 billed yearly). (Source: durable.com/pricing) |
| Time to first draft | A full multi-section site from one prompt, typically in a few minutes. | Advertises getting online in about 30 seconds. (Source: durable.com/pricing) |
| Editing | Edit by prompt: name a section, describe the change, and only that section is rebuilt. No code editor. | No-code editor with AI tools. Durable says it does not offer extensive HTML customization. (Source: durable.com/pricing) |
| Hosting and domain | Hosted by Forgelo on a free subdomain. Custom domain from Starter. (Source: Forgelo pricing) | Hosting on Cloudflare with unlimited traffic. Free uses a *.durable.site subdomain; paid plans include a free custom domain. (Source: durable.com/pricing) |
| Limits | Daily AI actions: 5 (Free), 30, 100, 300. Sites: 1, 3, 10, 25. Free shows a Made with Forgelo badge. White label is on the roadmap, not available. (Source: Forgelo pricing) | Free: 10 CRM customers, 5 images and 10 AI chat messages per month, Durable branding cannot be removed. (Source: durable.com/pricing) |
Competitor prices and limits were checked on their official pricing pages on the date above. Prices change and can vary by location, so confirm on the linked page before you buy.
Choose Forgelo if
- You expect to keep changing the site and want to do it by describing the change.
- You want a paid plan under $10 a month with a custom domain.
- You run several sites and want more of them per plan.
Choose Durable if
- You want CRM, bookings, and AI marketing agents under the same login.
- A free custom domain included with the plan matters to you.
- Getting online in under a minute matters more than editing depth.
Where these numbers come from
Each link below was opened on the update date and returned a live page.
- https://durable.com/pricing (updated September 28, 2026)
- https://forgelo.com/pricing (updated September 28, 2026)
Other head-to-head comparisons
Common questions
Is Forgelo cheaper than Durable?
On paid plans, yes. Forgelo Starter is $9 per month. Durable Launch is $25 per month billed monthly, or $22 billed yearly, according to durable.com/pricing on 28 September 2026. Durable's plan includes more business tools, so compare what you would actually use.
Which one builds a site faster?
Durable advertises about 30 seconds. Forgelo typically takes a few minutes for a full multi-section site. After the first draft, the more useful question is how fast later changes are.
Does Forgelo include a CRM like Durable?
No. Forgelo focuses on the website and routes lead forms to WhatsApp on paid plans. Durable bundles a CRM, so it is the better fit if you want that built in.
Try Forgelo free and judge the editing yourself
Start free, publish in minutes, and edit anything by typing what you want to change.